The West Ham hierarchy have actively kept ticket prices down unlike Tottenham who have squeezed their fanbase for all they’re worth. 

That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively after West Ham’s 2-1 victory over Spurs on Sunday moved them into the top-four.

The Hammers have been in rip-roaring form this season and have a nine-point cushion over their London rivals in 9th place.

Both clubs have prime real estate in the form of ideally located, high-tech stadiums and West Ham co-owner David Sullivan values West Ham at £600m amid interest from various potential buyers, as revealed by Football Insider.

Maguire says West Ham are at a disadvantage to Spurs in that they don’t own their stadium but that ordinary Hammers fans benefit from a less corporate approach.

“The main downside is that they are tenants at the stadium,” he told Football Insider correspondent Adam Williams.

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“So when there are other events taking place at the London Stadium, West Ham are not the beneficiaries, unlike what we’re seeing at Spurs.

“There are factors limiting the price [£600m valuation]. West Ham have got a very passionate working class-oriented fanbase who are superb at creating noise and an atmosphere.

“What Spurs are very good at it is charging premium prices for everything. There are 14 different prices for seasons tickets. GSB have tried to keep a lid on that, which from a fan’s point of view is fantastic, but from a business point of view when you’re trying to maximise your revenues, it’s not quite as good.

“But I think that is reflected in the price you pay for the club, and you would pay a lot more for Spurs than the price Sullivan wants for his club.”

The relationship between West Ham fans and the ownership throughout their 11-year reign has been frosty at best and overtly hostile at worst.

Protests were commonplace at the London Stadium last season with the Hammers struggling in the bottom half of the Premier League table.

In other news, a top pundit has heaped praise on David Moyes’ star man this season.