Exclusive: Rangers agree big-money commercial deal, pundit: 'Celtic miles ahead still'

Noel Whelan insists that Celtic are still “miles ahead” of Rangers in terms of commercial value despite the Light Blues’ club-record kit deal.

The former Leeds and Aberdeen striker, speaking exclusively to Football Insider assistant editor Russell Edge, claims the Ibrox side have to start winning trophies if they hope to close the financial gulf to their Glasgow counterparts.

As revealed by Football Insider, the Gers’ £20million agreement with Castore pales in comparison to the Hoops’ £30million-plus deal with sportswear giants Adidas.

Rangers announced last week that they had agreed a new kit and retail operations partner, with this site revealing the details of the agreement, while Celtic confirmed they would be partnering with Adidas back in March.

The Bhoys’ deal with the German manufacturer is set to significantly eclipse the £25million deal signed with New Balance back in 2015.

With Neil Lennon’s men dominating Scottish football for another season, Whelan insists that silverware is the only way Rangers are going to catch their fiercest rivals.

Subscribe to Football Insider TV now

Whelan told Football Insider: “You’ve got also think about Celtic have been in comparison over the past eight of years – that commands a little bit more. It’s a bit like Manchester United and Man City.

“There’s still big deals there to be done. They’re a lot closer now, the Manchester clubs, but you’ve got to look at the players that they have, how successful teams have been over the past eight years. 

“Celtic are miles ahead still, this is the gap that Rangers are trying to fill and get a little bit closer to Celtic. It’s not going to be overnight, it’s not going to be for one season where they finish second, it’s not going to be because they’ve gone a bit further in Europe – it’s going to be when they start winning leagues again.

“This is when their commodity will start rising again and they’ll be a little bit closer to Celtic. Until then, Celtic are the main team in the Scottish Premiership, no one can grumble with that.” 

Having already won the Scottish League Cup this season, Celtic are on the hunt for a fourth successive domestic treble.

With the Premiership currently suspended, Lennon’s men sit 13 points ahead of Rangers having played one game more.

In other Celtic news, an ex-Rangers star has made an “unbelievable” claim about the Bhoys.