Liverpool blow Man United away after £91m development – expert
Liverpool have overtaken Man United commercially after a £91million uplift that proves the club’s stunning off-pitch development.
That is according to football finance expert Dr Dan Plumley who exclusively told Football Insider that further commercial deals with Coca Cola and Trimble will have a great effect on Liverpool‘s finances.
Liverpool generate the third most commercial revenue in the Premier League, with their on pitch success a factor behind the increase in growth.
Furthermore, Liverpool could sign a £70million deal with Standard Chartered to renew their long-term partnership, which could be significantly greater than Man United‘s current front of shirt sponsorship deal.
Liverpool handed ‘good news’ as Man United start to lag
Speaking exclusively to Football Insider, Plumley believes Liverpool are beginning to match Man United’s commercial status.
“It’s good news financially. If you look at Liverpool’s commercial income and the growth, if you go back to 2021, they were generating £217million from commercial revenue,” Plumley said.
“That figure in 2024 is now up at £308m just in commercial revenue. That’s taken them above Manchester United in that year. It was about £6m higher.
“So we’ve always thought about Manchester United being this commercial machine. Liverpool have put themselves on a par there.
“It’s not quite as much as Man City yet, but obviously there’s differences there in ownership models that we have to factor in.
“But it firmly puts them as, you know, one of the highest commercial generating clubs in English football and then throw in the other deals with an extension to Standard Chartered, Coca Cola and Trimble. Growth in that commercial area is just gonna lead to more revenue more revenue overall and gives them more money to play with whatever they want to do.
“So, yeah, they certainly added up with trends commercially. Success on the pitch has helped with that. I think the two go hand in hand, but that certainly in the last few years, they’ve grown commercial revenue and it’s been impressive growth.”
Liverpool still weighing up Arne Slot decision
Liverpool won the Premier League title under Arne Slot last season, and the Dutchman is in the second year of his three year deal.
A decision over Slot’s contract at Liverpool will be made, though talks may have been put on hold amid the Reds’ recent slump in form.
Hopes of retaining their Premier League crown are fragile, with leaders Arsenal currently seven points ahead of Slot’s side in the table.