By Danny Wright
Newcastle managing director Lee Charnley has been in China to try and seal a new commercial deal for the club, according to a report.
The Chronicle reports that Charnley led a delegation to the Far East to hold talks with interested parties after companies from the region showed interest in striking a potential big-money deal with the club.
Newcastle Brown Ale were also interested in penning a deal with the Magpies to become their new sponsors, but talks with the brewery have since broke down.
Negotiations with an unnamed UK firm have also taken place in the last year.
Kit suppliers Puma are pressing Newcastle to make a decision as they want to start work on next year’s shirt.
The north east club look intent on forging a strong commercial link between themselves and China, who have recently emerged as a superpower in football.
Charnley and his team also held talks with Chinese clubs over the possibility of taking part in friendlies and possible Far East tours have been mooted.
China has suddenly had an influx of world-class footballing talent arrive in the country with Hulk, Oscar, Carlos Tevez and Ezequiel Lavezzi all sealing mega-money deals with clubs in the Chinese Super League.
In other Newcastle news, Terry McDermott has revealed how the Magpies tried to sign this German centurion.