Mike Ashley is preventing Newcastle United from making maximum profit from an extremely promising commercial deal. 

That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after the Daily Mail reported that Castore is set to replace Puma as the club’s official kit supplier.

The deal is said to be worth £5million per season and comes after Ashley shut down the Newcastle megastore, making all of its staff redundant.

Ashley is a deeply unpopular figure on Tyneside and fans are hopeful that a PIF-led takeover will spell the end of his reign. 

Maguire claims that Castore and Newcastle are a good fit but that the club won’t be able to maximise profit while Ashley remains at the helm.

“It is good value if Mike Ashley is not in charge of Newcastle,” he told Football Insider correspondent Adam Williams.

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“There are many fans boycotting merchandise because they take the view that they still want to see their team but don’t want to put money in Ashley’s pocket.

“Even some regulars will go and watch a match in the pub rather than go to St. James’ Park while Mike Ashley is there.

“So Castore are clearly new kids on the block but their relationship with Rangers has worked out for all parties by the looks of it.

“I think there are lots of parallels between Rangers and Newcastle. They both have fantastically devoted fans who are so proud to wear the shirt.

“If they can deal with the Mike Ashley issue, then it could look a bargain for Castore. They could sell a huge number of units.”

Newcastle United

Newcastle took a big step towards Premier League survival on Saturday with a 3-2 win over high-flying West Ham.

That result leaves Steve Bruce’s side nine points clear of the relegation zone with six matches remaining.

In other news, Newcastle United tipped to sign next Mason Mount after takeover reveal.