Kieran Maguire issues claim after £94m Nottingham Forest green light
Nottingham Forest must place great emphasis on “premium” corporate and hospitality seats for their stadium expansion project to be financially viable.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the plans to add 5,000 seats to the City Ground.
As relayed by the BBC last Thursday (28 July), the Premier League new boys’ construction project has been given the green light by councillors.
It is understood that the rebuild, which is expected to focus on the Peter Taylor stand, will cost an estimated £94million and see total capacity rise to 35,000.
Maguire claims that the only way Forest can make a return on their investment in a timely manner is to focus on high-value ticketing opportunities.
“It makes sense but, at the same time, £19,000 per seat equates to an awful lot of years until you get your money back,” he told Football Insider’s Adam Williams.
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“You would have to presume that a significant proportion of those seats are going to be for commercial partners and boxes. Otherwise, there is no logic in doing things.
“If a season ticket is maybe around £600 or £700, it could well be 26 years before they get their money back on the cost of building without premium seats.”
Forest turned over £18.4m in the Covid-hit 2020-21 campaign, the last financial year on record.
They have averaged around £7m-a-year in matchday income over the last decade.