Paddy Power took a minute out from its normal banter on social media to highlight a column it had written about Scott Brown’s testimonial.
Oh dear. In hindsight it should have stuck to juvenile-level cracks about the Australian cricket team.
In a tweet pushing the article on its official Twitter page, Paddy Power asserted that “Scott Brown deserves to play against old team mates, not the national side of a country to which he has no links – regardless of the supposed identity that Celtic represent.”
No mention was made of the fact that Brown was going to donate some of the proceeds to Liam Miller’s family, the former Celtic and Ireland player who died after a battle with cancer last month.
And Celtic fans were furious, with hundreds taking the Irish bookies to task and threatening to boycott the company in the future.
‘Scott Brown deserves to play against old team mates, not the national side of a country to which he has no link – regardless of the supposed identity that Celtic represent.’ Read more here: https://t.co/FF5zNKsGZe
— Paddy Power (@paddypower) March 26, 2018
Plenty of Celtic fans were quick to point out the Miller connection, and lots threatened to unfollow and boycott the Irish bookies.
Paddy Power is a firm that has consistently shown that they believe no publicity to be bad publicity, but they might have overstepped the mark with this one.
Here are the best reactions from furious Celtic fans:
READ MORE: read enough. No Thanks. I will pass. All proceeds will go to Liam Miller (RIP) family. Terrible stuff. Feel a boycott from Celtic fans coming up.
— Gerard Mulhern (@puntersg) March 26, 2018
Bye Paddy, the sevco fans wouldn't touch you with a barge pole, now you have just lost the Celtic punters too🙋🙋🙋
— Rab (@CelticDa) March 26, 2018
— Conor Fallon (@conorfbhoy) March 26, 2018
Disgusted with this article . Have always enjoyed the @paddypower banter but this has over stepped the mark. The Celtic connection runs deep within Irish society not to mention the Miller aspect of it. Unfollowed.
— Derek Boland🍀 (@derekbhoy) March 26, 2018
I have wonder if how many people customers Paddy Power had just lost.? @AskPaddyPower
— Damien O'Kane (@Damo_) March 26, 2018
Giving the money raised to Liam Miller’s wife and kids and playing against the country that Liam Miller represented is a great gesture.what ever way you try and twist it to get publicity is embarrassing on you’re part.
— brian mccann 1888 (@briancfc1967) March 26, 2018
It is for Liam's family. Think before you tweet this rubbish. You represent a big organisation and should Know better than to start Trumping. It will not be positive for your image.
— Jimmy Bothwell (@jimmy_bothwell) March 26, 2018