Paddy Power took a minute out from its normal banter on social media to highlight a column it had written about Scott Brown’s testimonial.

Oh dear. In hindsight it should have stuck to juvenile-level cracks about the Australian cricket team.

In a tweet pushing the article on its official Twitter page, Paddy Power asserted that “Scott Brown deserves to play against old team mates, not the national side of a country to which he has no links – regardless of the supposed identity that Celtic represent.”

No mention was made of the fact that Brown was going to donate some of the proceeds to Liam Miller’s family, the former Celtic and Ireland player who died after a battle with cancer last month.

And Celtic fans were furious, with hundreds taking the Irish bookies to task and threatening to boycott the company in the future.

Plenty of Celtic fans were quick to point out the Miller connection, and lots threatened to unfollow and boycott the Irish bookies.

Subscribe to Football Insider TV now

Paddy Power is a firm that has consistently shown that they believe no publicity to be bad publicity, but they might have overstepped the mark with this one.

Here are the best reactions from furious Celtic fans:

https://twitter.com/ITBarclay1888/status/978335617686831104

https://twitter.com/mnugent94/status/978316072737755143

In other Celtic news, Redknapp: I would love to see Celtic star who has ‘come of age’ in Premier League next season

Don’t miss out on breaking and exclusive Celtic news by clicking here for our brilliant 24/7 updates on FacebookInstagram and YouTube.