Noel Whelan has tipped West Ham to see off rival suitors and sign Odsonne Edouard from Celtic.
The former Leeds United striker, speaking exclusively to Football Insider, suggested the Irons could have an advantage over their transfer rivals if they can get into Europe.
As revealed by Football Insider on Tuesday, West Ham chief David Sullivan has mandated agents to work on a blockbuster deal for the 23-year-old.
This site previously detailed how the Irons were laying the groundwork to prise the Frenchman from Parkhead this summer.
Arsenal and Leicester City are also among his suitors, although the Foxes have had second thoughts.
With Edouard out of contract next summer, it is understood there are fears at Parkhead he could leave for as little as £8-10million.
He has scored 20 goals in 37 appearances this season and has a total of 81 strikes from 165 games for Celtic.
Whelan insisted the Hoops star offered nearly everything you could ask for from a modern-day striker.
Whelan told Football Insider assistant editor Russell Edge: “He’s been talked about last season. He had a bad start to this year, we were wondering when he was going to find his form.
“Then if we think about it, did he really have a bad season? He’s a player that is at the right age. Also, he ticks a lot of boxes that you want from a striker in the modern day.
“He can take set-pieces as well which is another added bonus. He’s got agility, he’s got pace, he’s got strength, he’s got height. He can score all different types of goals, outside and inside the box, headers.
“It doesn’t surprise me (West Ham are interested), it really doesn’t. I think the one advantage West Ham may have is they could be in Europe.
“That could be the sway there that tempts him across to West Ham.”