Kieran Maguire Archives: 05/2022

David Sullivan’s decision to bankroll Laurence Bassini’s bid to take over Birmingham City further signals his intentions to leave West Ham. That is the view…

The current Tottenham squad is worth less than half of some of their elite peers in the Premier League – they must spend big before…

Rangers have likely negotiated an improved sleeve sponsor deal because of their “amazing” progress in Europe this season. That is the view of finance guru…

Newcastle United could embark on a second money-spinning commercial mission to Saudi Arabia during the World Cup in Qatar later this year. That is the…

Liverpool are following the example of Man United by dividing sponsorship opportunities in one industry into several different territories. That is the view of finance…

Ex-Man United CEO Ed Woodward was wrong – Liverpool are proving that greater success on the pitch brings greater commercial revenues. So says finance guru…

Sunderland are facing a reality check now that their parachute payments have ended. That is the view of finance guru Kieran Maguire, speaking exclusively to…

Data mining is the “new oil” and is a “lucrative” revenue stream for global clubs like Liverpool. That is the view of finance guru Kieran…

Jurgen Klopp has played a “huge” role in building the “incredibly sexy” Liverpool brand and thereby strengthening their commercial power. That is the view of…

A reported £42million Sunderland takeover offer represents a brilliant return on the current owners’ investment. That is the view of finance guru Kieran Maguire, speaking…

Rangers could earn up to £40million if they win the Europa League final – and sponsors alone will pay out as much as £7m. That…

Liverpool will likely record their best ever year for shirt sales in 2022-23. That is the view of finance guru Kieran Maguire, speaking exclusively to…

Rangers could earn up to £85million in revenue for the season if they go on to win the Europa League. That is the view of…

Uefa’s U-turn on plans to award two spots in the Champions League to teams based on historic merit is a bitter blow to Man United.…

Man City cannot go to the next level as a business without first winning the Champions League. So says finance guru Kieran Maguire, speaking exclusively…

Sunderland could earn up to £33million in annual revenue if they win promotion to the Championship through the League One play-offs. That is the view…

Tottenham will be delighted that the Chelsea takeover took so long to complete – and it also helps them establish their own value. That is…

Celtic have the chance to beat their own SPFL record and generate over £100million in revenue in 2022-23. So says finance guru Kieran Maguire, speaking…

RedBird Capital’s bid to take over AC Milan is likely inspired by FSG’s success with Liverpool. That is the view of finance guru Kieran Maguire,…

Rangers rolled the dice when they got into bed with an NFT company – and that gamble has now backfired. So says finance guru Kieran…